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Saturday, December 13, 2008

Inexpensive Tips For Getting Website Traffic

You can get a lot of website traffic without having to spend a lot of money. If you want to develop a busy and profitable website for your online business, there are a lot of techniques for getting website traffic without it being expensive. Some of these cheap website traffic techniques include article directories, SEO, blog posting and even forum posting.

Among these methods, one of the most practical and most effective is submitting articles to article directories. These articles should contain a link or two back to your own site, which can help you increase your site traffic from readers who may be interested in seeing more of what you’re offering. There are already several excellent article directories available for your submissions. As long as your articles remain in the directories you submitted them to, this method will be one of the best and cheapest ways to pull in traffic.

Using SEO, or search engine optimization, is another inexpensive yet very effective way for getting traffic to your website. By using proper search engine optimization, your articles and your website’s overall content will become more search engine friendly, as well as your website. Include your keyword in the domain name of the website that hosts your articles. Also include keywords in the first paragraphs of your pages, as well as the title of the page itself. These SEO techniques will help your site get better exposure with search engines, and your articles will rank higher on search results.

Blogging is now becoming more popular than ever before, and you should take full advantage of it. More and more online businessmen are using blogs to promote their products and services, and it just makes perfect sense to follow suit. There are several good blogging sites on the Internet that allow people to sign up and create a blogging account with them for free, such as Blogger or Wordpress. Create your blog and link your home page to it. Updating your blog regularly will allow it to become more relevant to search engines, and as a result, it will help to drive more traffic to your site. It would help a lot if your articles and posts contain the appropriate keywords.

Another inexpensive website traffic technique that you can use is to join and participate in forums. Finding a forum that is related to your website’s content is even better. You can then easily post discussions, answers, and even start threads that can be useful to other forum members. You can pull in traffic by making entertaining or informative posts, since you’ll develop a reputation for being an authority on certain subjects. And don’t forget to have a link to your site in your signature file or your member profile.

See? You can get a lot of website traffic without spending a lot of money, just by following these techniques. Remember, effective usage of relevant keywords in your posts and articles, proper SEO methods, article submissions, blogging, and forum posting can all become invaluable but inexpensive tools for driving traffic to your website.

by: Richard Legg

SEO Game Plans: Organic Search Results or Pay Per Click?

When deciding on an internet marketing strategy, there are many decisions to be made. One of the most basic is whether to pursue natural and organic search engine results or to use paid placement. Of course, your company may choose to do a combination of both.

Organic or Natural SEO is the pursuit of web site traffic by placing high in the SERPs or Search Engine Results Page. Organic results is what occurs when you type in a key word like “Home Mortgate” and FannieMae.com and other mortgage brokers show up. This is different from Pay Per Click Advertising which are the sponsored links that are also placed on the page. You do not pay for organic results. They are the result of either search engine optimization or just dumb luck.

Ranking high for targeted key words in the search engines can make a measurable difference to your business. However, since it is so profitable, ranking for competitive keywords often requires the help of a professional SEO consultant.

Also, the search engines are always concerned about the integrity of their results, so a SEO campaign targeting organic results can often take a considerable amount of time before you see results. This can be unnerving especially if you are a small business that relies on the internet for results.

Paid advertisement on the search engines, also known as Pay Per Click Campaigns allow a new web site to immediately place itself on the top of search results. This is a great benefit especially if you have a new domain name that is experiencing the Sandbox or time delay that search engines sometimes impose in order to weed out spam. Also, a pay per click campaign can give you immediate information on which keywords are the most effective. If you track the information carefully, you can also see which ads are leading to sales.

There are some significant issues however. A Pay Per Click campaign can be costly, especially for competitive key words. It is imperative that a company does an ROI (Return On Investment) to make sure that it makes economic sense to bid on the key words. I have seen many companies set up expensive campaigns and then completely ignore the results. This is a really good way to throw away money. If you don’t have the time or resources to monitor your campaign then this is not a good strategy for you. Also, be sure to check your ROI. If you are generating a lot of traffic but the money you are making from it doesn’t cover your campaign cost, it doesn’t make sense to continue.

Though organic search results require more of an investment up front, in the long run, they are a more sustainable way to drive traffic to your web site. What is imperative, however, is that you do a thorough job of researching keywords before beginning. You do not want to spend your valuable time generating embedded anchor links only to decide the keywords you targeted are not the best. You will want to make sure you know which are the most effective keywords to target. Web sites like http://www.wordtracker.com/ and http://inventory.overture.com/d/searchinventory/suggestion/ are good places to start.

This is also one way that the two approaches can work together. You can use a Pay Per Click campaign to research which key words bring in the most traffic and result in the most sales.

These are a few of the issues to think about when embarking on a Search Engine Marketing Campaign. No matter which strategy or combination of strategies you decide upon, make sure you have thought about the advantages and disadvantages of these approaches then take the path that makes the most sense for you.

by: Mary Lewis-Pierce

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Friday, December 12, 2008

Earn Miraculously Big while Getting UNLIMITED TRAFFIC to your Blog

Everyone knows that when it come to promoting our favorite affiliate program or other products, the most difficult part is that we cannot find a perfect website to do all of our job. You probably have joined a couple of list building or paid to click websites. While one does a better job than the other in terms of advertising. So when it come to advertising, you most probably have to use these 2 website to promote.

How you wish there is a program that allows you to do all?

Thankfully now there is a new program that allows you to market your favorite affiliate programs or even other products that you have! This new program allow you to place post free written Ads, banner ads, and even send email to all members! You can even use it to create your passive income! You can Do all in one!

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Your Guaranteed Online Success Is No Longer A Dream...

When people ask me "Is it really possible to make money online?", I always look at them with confusion.

Why? Because my answer is so straight forward...

The answer is "Of course it is...in fact it's possible to make money offline, in the desert, in outerspace and on Mars"

Sounds kinda weird I know, but let me explain. Most of us already know that making money online is not a myth, but yet we still have those doubts due to poor results or whatever the current excuse might be.

The TRUTH is, that making money online is no different to how people made money 100 years ago. The simple fact is that in order to be a successful internet marketer, we all need a few things in place, a few basic principles if you like...

1. A plan

It's not a good idea to spend all your time, money and effort in something that will "fall off the bandwagon" in 6 months time. In order to settle with a nice consistent paycheck each month, we need a plan of action. This could be something like...

step 1. find a desperate market that uses the internet a lot

step 2. find a product that they will want

step 3. sell that product to them

step 4. send "x" amount of emails that do nothing but help them with their problems and provide extra support for the product they have already bought through your affiliate link

step 5. survey your customers and ask them what else they would like to know (in exchange for a free copy of your upcoming product)

step 6. pay someone to create that product and put it up online

step 7. tell your existing customers that the product is available

step 8. offer an upsell

step 9. repeat steps 4 - 8 for 12 months whilst bringing in new prospects through article marketing and other common methods

That's a basic plan, but it's better to have it there in front of you so that you know what you should be working on each day.

But even then, we all know that even with a basic overall plan like that, that money is still not guaranteed. That comes down to one thing only...research.

If I knew that a market was desperate for a certain solution to a certain problem, and I knew where they hung out...don't you think that I would (as a marketing entrepreneur) do everything in my power (including paying people) to create that solution and go and present it to them?

Of course I would. It beats the heck out of guessing your way through and "hoping" that people will buy. End of the day, don't reinvent the wheel, just make it go faster...just like all those sports car companies do all the time (and make millions every month doing so)

The next problem we face is the FAILURE ITESELF to deliver products or services that people will want...even if we know what to deliver to our market. Let me explain...

Even if we KNOW what our market wants, it can still be a little daunting to create a product that meets their needs.

You can of course outsource your product creation. But in order to oursource anything, you better be damn sure that people will want it.

Moral of that...Do your research first before paying someone to create a product for you ! More prominently, did you realize that the very screen you're looking at right now has the ability to display information that can make you a millionaire?

I am talking about your ability to tap into the world's largest source of information...the internet.

You see, we are all guilty of spending waaay too much time in forums and end up asking questions we could have googled in 1 min flat and got ourselves an answer...

..yet we continue to be slaves to comfort and reassurance. The reassurance of a community (which is great, but you need to be working flat out to really kick your business into overdrive, so floating around forums in the day is NOT a good idea)

What I am leading to here is what we, as internet marketers should be embracing and exploiting everyday...

INFORMATION

It's the stuff that can make you a $1500 WSO, a lifetime niche business, an expert at seminars...you name it, INFORMATION is the lifeblood to wealth...whether you're selling it or just plain using it to sell more of a product.

Information is the gold. But why am I stating such an obvious point? Well, here's a real life example of why...

I just did a few searches on google, then ended up drilling down to some linked websites. I was lokking for a particular piece of information.

I was patient, calm and attentive. I wanted that info and I was damn sure that SOMEONE had published it online (everything about anything is available online folks).

So,

I found the information I was looking for, plus to my suprise I found some golden info that I could use for a new eBook/video/report/WSO...whatever..

This info is set to make me a few extra thousand per year, just from a simple search (that should be encouraging to all of those failing SEO people who can't make it to the front page of Google...I found my gold on Youtube and the 3rd page of Google...)

The ultimate point is, are you trying to push dead donkeys or are you learning things that can seperate you from the competition? The more stuff you know, the better off you will be. Even if it's something obscure, you can still hand it to other people for profit.

When it comes to internet marketing, don't just think of yourself as some wannabe expert or whatever...

..instead, think of yourself as an "information broker".

Just like you ignorantly pass hundreds of houses a day when looking for a new home, people plough through hundreds of websites and links each day, looking for the whole piece to their solution.

Why not be their "researcher", and gather all that info together (spending a few hours doing so) and then package it as if they MUST buy it and NEED the solution because it WILL MAKE THEIR LIVES BETTER and will SOLVE THEIR PROBLEMS and SAVE THEM TIME. I hope you've been paying attention...I won't say it again ;-)

One final point...

How many times have you been told to do something like "put up a squidoo lens, write an article, test your copy etc?" Yet, out of all those things you have been told, how many have you HONESTLY implemented?

Well, I'm sure many of you will say "none", or "a few". Which leads me on to the entire point of this post...

If your excuse to why you haven't done all those things is because of your lack of time, then you're not running a business... You see, all you are doing is filling your spare time with labour that ultimately leads to labour related income...

You see, a real business will sacrifice profits for investment in outsourcing. Areal business PERSON will understand that this internet marketing stuff requires AT LEAST 8 hours per day to see any near future results.

If you continue to work at this part time, you will ultimately see
part time results.

The reality is that this business, for the early part (just like any other type of business) requires extra hours and significant learning curves. You either cut your losses and go full bore into this stuff, or you accept second rate income for working part time hours.

Once you take the leap and truly commit, your income will reflect that. At which stage, you CAN invest in outworkers to develop new sites, new copy and test results for you etc.

Until then, treat it like any kind of start up business. Just because you're working at home in your homer simpson boxer shorts DOES NOT mean that you are a success.

Bite the grit and for god's sake, get some work done.



by: Nick Brighton

Promote Your Business Free Online

It is rather interesting that most people do not take free online marketing tools seriously. With the free marketing tools that I am going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales. If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s).

Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own.

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.

Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites.

Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.

Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.

by: Tsuyoshi Suzuki

Sunday, December 7, 2008

The Affiliate Roadmap to Success

If you're looking for a quick and easy way to start making money online, consider joining one of the Web's free affiliate programs.

There are endless free to join affiliate programs available on the 'Net — in any category you might be interested in.

And joining an affiliate program is without a doubt the easiest way to start earning an online income.

Here's how it works.

You become an affiliate for another company's product by joining their free affiliate program. Then you promote their products or services on your website. Anytime someone you refer buys something from them, YOU get paid a commission.

And the best part is that it doesn't cost you anything to get started!

Most good affiliate programs will offer you free resources to help you promote their products effectively. Things like banner ads, salescopy, or product photos that in many cases have already been tested and proven to work.

You simply download them and use them on your website.

Why are they willing to do this?

Well, the better YOU are at promoting their products, the more visitors and sales THEY'LL receive. So everybody wins!

You're helping them get customers that they might not have been able to get otherwise. And you earn money for doing so!

The amount of money you can earn from affiliate sales will depend on a number of factors:

Commission amount. Companies will offer anywhere from 5% up to 50% of a product's sale price — a BIG difference.

Price point of product or service. A higher price point means a higher dollar amount for you, depending on the commission. This should be balanced with the commission amount.

Potential volume of sales you can make. Some highly specialized products can sell far more infrequently than others, limiting the number of sales you can make in a given time period.

How effective you are at promoting their products. The amount of time and effort you're willing to put into promotion is a HUGE factor. Techniques like building an opt-in list and using email marketing to build relationships with your site visitors can catapult your earning potential.

There are a number of ways to find free affiliate programs. But if you're just getting started, you might want to check out affiliate directories like AssociatePrograms.com and AffiliatesDirectory.com. They provide lists of credible free to join affiliate programs that have been pre-screened.

You can also sift through websites that sell products you're interested in. They'll tell you if they have a program they can join.

As an affiliate, you earn a commission for any sales made by people who click through from your website and purchase an affiliate product. So making money with website affiliate programs is dependent on maximizing the number of sales your site visitors make.

And in order to maximize sales, your website needs traffic -- and lots of it!

Here are some techniques that will help you send visitors to your website:

Achieve a high ranking in the search engines.

Make sure your website includes keywords that target your particular market. When the search engine "spiders" come to index your site, they'll boost your site higher in the rankings for those keywords. Ideally, you want your site to show up on the first or second page of search results.

Write short articles that will be distributed all over the Web.

All that's required is about 400 words on a subject related to the product you are promoting. Include your byline and a link to your website at the bottom of each article, then submit them to free article directories, like EzineArticles.com.

When other site owners who are looking for content for their own sites republish your article, your name -- and site link -- will be propagated all over the 'Net.

Buy pay-per-click traffic.

One of the fastest ways to drive additional traffic to your site is by advertising with pay-per-click search engines, like Google AdWords. All that means is that your link shows up in the section for paid advertisers. Then every time someone clicks on your link from a search engine results page, you pay a pre-determined amount.

Build a list of visitors' email addresses.

This allows you to contact your visitors again with valuable information that will lure them back to your website. Or, you can even promote affiliate products directly by email.

It's a great way to build relationships and trust, which translates into more sales over time.

Once you've got these tricks working for you, it is much easier to start making money online with affiliate programs.



by: Bjorn Brands

Thursday, December 4, 2008

How to Start Your Home Based Business

This article shows some information providing to you of how to start your home based business. Surveying, researching and learning of how this business work will help you a lot before you start this business by yourself.

Search the internet and you will find out the right work from home that suit you the most. Search results on Google for work from home now list’s over 1,920,000,000 results and Yahoo list’s 1,300,000,000 work from home results, from this number you can see many research providers waiting for you to give you their best service everywhere on internet world.

Search Engines are constantly on the "look out" for freshly written content that has been submitted online. You don’t have time to spend weeks or months searching for a real work at home job opportunity. So, those providers on internet will help you out and you can choose any of professional research companies to help you to reach your goal.

You have to learn more by surveying and researching and pick up the best companies to match with your target. For example, if you want to start your business by publishing your article, you have to be the best article writer, but how. There’re a lot of tool you can find out to help you to write the best article like a professional.

If you want to use SEO, you will need to find out the best SEO provider for you on this matter. You can start with the search engine optimization area and you may learn from forum that people have a specific discussion or you may learn from newsletter of website that have the same business and the same goal and you do. And the important thing is you need to learn how they do and manage to give you more variety experiences from others.

If you do not currently work for a company that allows employees to telecommute, you can begin searching for those that do. I've also searched like you, but all the companies asked some money even before they actually give us the work. Since every website needs to make it to the top in the search engines, this job is in high demand. So, this is already making your process easier and you will find a lot of information out there online.


by: Tsuyoshi Suzuki

Wednesday, December 3, 2008

4 Things Affiliate Marketers Need

Here's my response, along with some information on what it takes to be successful as an affiliate marketer and tips on how to make affiliate marketing work for you as an online home business. You may not think that having a home business provides as much security, but you won't get laid off and you won't be called back into the office, and you should almost always get along with the Boss. In my mind, all of this makes the idea of starting a home business all the more appealing. There are thousands of work at home jobs and home business opportunities on the Internet.

After a LOT of research, as well as plenty of trial and error, I have learned some very important things to look for in home businesses, work at home jobs, affiliate programs and all the other types of work at home business opportunities. My preferred niche is in affiliate marketing, this vs. traditional marketing is by far easier and more lucrative in the long run. You can build a higher residual and passive income this way. My opinion, of course, but try it out for yourself and see that I know what I am talking about.

Useful Tips

1) Starting a successful online business begins with research.

Look into every aspect of your business, Are you going to need inventory, storage, up front money? Websites, domains, and hosts are very important factors in research! The wrong web host and you are doomed from the beginning*. Write it all down so you can look back from time to time. Research your niche, by that I mean what kind of business would best suit you and your needs. What are you good at? Think about this question before you go any further and write down your answers so you can research them.

2) Websites, domains, and web hosts are crucial in your success.

Like I said above*, Most Internet businesses, that have a drive to succeed, focus all of their time and resources on building a great site, and then trying to drive tons of traffic to that site. I recommend staying away from Free web hosting for a business , Most free hosting has drawbacks such as they reserve the right to place ads of all kinds on your site, this looks very unprofessional and will make you lose business in the long run, so beware, free isn’t always good. Check out reviews on the host of your choice to make sure they have good credibility standards on the internet. I personally recommend Host 4 Profit as they have always had great customer service, and they, to my knowledge, are rarely if ever down like some hosts I’ve ran across in the past. Anyway, research this one immensely.

3) One of the biggest key factors in building a successful online business is traffic. Only after you have chosen the right name and host for your business should you move to this step. There are many Free ways to get traffic on the web; Articles, blogs, free advertising sites there are plenty of, traffic exchanges like Traffic Swarm, Traffic G, etc. Making sure you get enough backlinks to your site makes the Big difference. Search engines like Google, Yahoo, MSN will not pick you up if they can’t find you. Make your website available to be found by getting your link on everything you can, but always staying within the rules of advertising, otherwise you do more damage than good to your business. If you have NO traffic, you have NO sales. No sales equals No Business. You see the effect here.

4) Perseverance, it’s not something you can find online it’s something you have to find within. I know you’re thinking now why did I put that in there. Perseverance is what you will need most when you start and try to maintain an affiliate marketing online business. When you work at home you get to set your own hours and granted you can even work while still in your PJ’s but at home there are constant distractions to stop you from staying on task. Someone will stop by, the kids will start fighting, emergencies arise, the phone never stops ringing, etc… You name it, it will be sure to happen. This is why perseverance is in my top 10 tips to maintain a successful online business. You must make it a point every night before going to bed to make a ‘to do’ list for the next day concerning your business. This strategy has helped me most of all and it keeps me on task.

Quote of the Day:
"Any Statement made after the phrase 'I AM' has power, whether positive or negative, it will have power"

To Your Success and Happiness In your NEW Life!

Copyright © Tabitha Palmer

8 Proven Points To Make A Home Business Website Profitable

It is a miracle how the most successful home business websites have so much in common, despite of the fact that they look so different. This cannot be a co-incident.

One common feature is that these successful sites are likable and somehow easy to use. Everything looks so clear, so it is easy to judge whether you like it or not.

They look so simple, that I often ask, what special they have and how they have become so successful? It seems that the simpler and the more user friendly the site is, the better chances it has to create big sales.

Very clearly one big success factor is that the finetuning work should concentrate to take away all the unnecessary elements and non-selling links.

1. Winning Element: Attention Grabbing Title.

The title is absolutely the most important element of the site. It should contain the promise and to describe the content of the site.

A Great Title informs in a catchy way that this website includes the benefits about this topic.

The headline should be written well and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor attention in seconds, because if it does not do that, the visitor continues the surfing.

2. Winning Element: Well Written Copy.

The Internet is the information highway, so the role of the copy is very important, this is the world of the words. The copy should draw the readers attention immediately to the benefits your offer give to him.

The style is important and the target is to build up the trust from the first contact. The copy should make the reader enthusiastic about the benefits but it should not use hype style overpromises, because they will destroy the trust.

3. Winning Element: Easy Site Navigation.

This is the technical must, because nothing drives the visitors away faster than the bad navigation. The site structure should be clear and logical, so that the visitor knows all the time, where he is and to where he could go from here.

The menu should be the same on every page and clearly accessible and also easy to understand. The terms should be clear, despite of the fact that you may want to use internet home business keyphrases.

4. Winning Element: Call To Action.

After the copy has presented the main benefits it is the time to call the reader into action. The clearnes is important. The visitor hates the situation, when he does not know, what to do next so it is better to call him to action and not to leave him guessing? Action is everything and we have to call the reader to do that.

One good way is to lower the bar, i.e. to offer a cheap or free trial opportunity for some weeks, before the reader will buy the product. The efficiency is the better, the more often you call the reader into action.

5. Winning Element: Images.

One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.

To make the navigation easier, you can use thumbnails instead of big images, which link to larger images. This speed up the page loadings.

6. Winning Element: Optin Form.

Most of the internet home business visitors needs at least five contacts before they will buy. It is important to get the website visitor`s name and email address in the early stage, because otherwise they can leave the site and you will never see them again.

In this process you have to give them a gift, an email course, a free e-book or something like that, which again will sell your offer later on. Now you can send them messages during a long period of time, which clearly makes the process more productive.

7. Winning Element: About Us Section.

The idea of every internet home business site is to build trust over a long period of time. This requires that you tell enough about yourself and give your contact information for further questions.

All big home business brands are build by stories, so can you also do. The idea of the story is to give enough information about you and to show that there is a real person working for the customers. This shows people that there is a real people behind the business.

8. Winning Element: Site Freshness.

People and search engines love unique, fresh information. A successful home business website goes through regular changes and additions. The visitor sees immediately that it is up to date.

It is useful to look the competing sites in your internet home business niche, because they are a great source of new ideas. Another idea is to make sure your site can stand out from the crowd.

The marketing is very important but the key is still the quality of your internet home business site. It makes the people to come back and it is the real place, where they can reach you and your offers.

by: Juhani Tontti

Top 3 SEO Tips of 2008

Since 1998 I've spent the first several months of each year looking for the very best search engine optimization (SEO) tips of the previous year's end. This year I've come across the best SEO tips yet.

SEO Tip #1: Make Google Alerts Your Personal Online Spy

Google Alerts is a great way to let the world's biggest search engine be your personal online spy. This takes search engine optimization insider info to whole new level. Here's an excerpt straight from Google....

"Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams"

As you probably guessed, it's the second one we care about most, "keeping current on a competitor or industry."

Here's how it works... Each time Google finds a reference to the query or topic you request you will be sent an email with the details. This is like having an online spy to make sure competitors are not using your protected keywords (trademarked names, company names, etc.) It's also an instant identifier to know when your site or product is mentioned in a news story or even when a topic is hot so you can take advantage of the situation. It's the easiest way in the world to stop competitors' dirty tricks and identify trends that you can take instant advantage of.

It's fast, free and works every minute of every day. Let Google Alerts (http://www.google.com/alerts) do your most time consuming legwork while you reap the rewards!

SEO Tip #2: Optimize Your 404 Page and Always Be Found

"Error 404: Page Not Found" is a blessing that most Webmasters curse. Why? Getting a visitor on any page of your site is fantastic! Don't blow the opportunity. Not only can you make your "404" page a valuable sales tool, you can use the following search engine optimization techniques to attract customers in droves.

A.) Use your main keyword in your title, add a "pipe" (usually above the Enter key) and then use your secondary keyword. Here's as example for an SEO site "SEO - Search Engine Optimization Tips"

B.) Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Keep in mind this is an "inactive" page so simply tell the visitor what your site is about and whet their appetite with a good description. Something like this works well... "Thank you for visiting SEO (bold) Group, Inc. We are sorry you landed on a missing page but don't worry, if you're looking for the very best search engine optimizations tips (bold), you're at the right place..." This will go on for a couple paragraphs or as long as you'd like then end it with something to the effect of "Please Click Here (link) to visit our site map or click any link to the left."

C.) Add your site's standard navigation system (bar, column, etc.) as mentioned above.

D.) Make the look and feel of the customized 404 page match your main site as closely as possible with a template, matched palette, cascading style sheets, etc.

E.) Create a link to the site map page if available, and make the link easy to find. You want your visitor off the 404 page and into your main content as quickly as possible.

Setting up a custom 404 page link usually takes less than five minutes on most major Web hosting companies like Godaddy.com. But whatever it takes, it's worth the effort.

SEO Tip #3: Get (Even More) Serious About Linking

I saved the most important for last. If you want to do well on any search engine, especially Google, linking is THE single MOST important thing you can do. It's that simple.

Here are the five things you MUST do to make your site #1 on Google:

A.) Find the highest page rank sites linking to your site AND your competitors' sites.

B.) Run monthly link campaigns and snatch up the best of the above identified Web sites.

C.) Run regular checks on what pages are still linking back to your site. Alsomake sure they did not move you from a high page rank page to a lower one (don't get cheated!)

D.) Eliminate any penalized sites you link to; ASAP!

E.) Check your search engine ranking AND your competitor's for each of your keywords every week. Do this, at the minimum, for Google, Yahoo, MSN and Alta Vista.


One last thing to know is that Google was originally a college student's project created for the sole purpose of defining a Web site's value by the sites that link to it. Twelve years later this is still it's main job. Linking is EVERYTHING to Google.

These few SEO tips are the very best of the best so use them wisely. Best of luck!



by: Scott Jason

5 Essential Ingredients of a Successful Online Work at Home Business

The internet changes daily as far as what works and what doesn't when it comes to making money online.

If you are new to work at home online businesses, your head can spin with all the hype, sales pitches , and outright lies as far as the reality of starting up an online home based business.

There are however a few things to look for in your search for a work at home business that can become some nice additional income, or even better, your "job". Working at home, generating $1000 a day is far from what I call a "job".

To help ease your frustration, and point you in the right direction for what you should be looking for in today's online marketplace, the following summarizes the 5 essential ingredients in a winning work at home online business opportunity.

Later in this brief overview, I will offer a "secret" to online success that is rarely mentioned in the many articles written on the subject.

1. SYSTEM- This may be the most crucial item to your success. You need a System that generates prospects, educates them on your business opportunity, sorts and weeds out those that are not interested in your offer, then closes the sale at a conversion rate that ensures profitability. The System must be as automated as possible so you aren't spending hours cold calling or following up with people that are probably not interested, then trying to use your sales closing skills to make a sale.

Think of the successful off line businesses such as McDonalds, Tim Hortons or Subway. Do you think they could duplicate those businesses all over the country, setting up new franchise owners to run these businesses, without a SYSTEM that works?

2. BIG Profits- This is important as the advertising needed to result in sales can be quite costly. For some $1000 price point business programs, it isn't unusual to spend $200, $400 or even $600 to make that $1000 sale. Of course, there are ways to also spend $0 in advertising, but the reality is advertising is often on the range where to make $1, you may need to spend $0.40. Your profit is still $0.60. Would you do that over and over if you had a automated system in place to make this happen? Big Profits allows enough profit so your advertising cost is well covered by your selling price. You can't do much advertising to make a profit on selling a $20 ebook for example.

3. Hot Products- Yes, the product must be tangible and have use and value. There are many new business opportunities that offer $75,000 or more worth of downloadable products that sell for $1000. That's pretty HOT, and full of value. Having a product that can be downloaded, means NO shipping. Now that is just way too easy.

4. Leads and Traffic- This is probably the most perplexing for most new work at home business owners. An online business will never make any money without a source of leads (prospects). The key to providing leads to an online business is they need to be targeted.

This means you need to advertise to a niche market of people looking for exactly what your offers. Seems so simple a concept, but so may people struggle in building their prospect list.

5. Support and Training- as with any business start up, you need to learn your work at home online business program.Make sure that your business program has ample training and resources so you know exactly what to do to get those prospects to your System. This is not always easy to figure out when doing your due diligence on an offer.

As a suggestion, make sure you ask for examples of where and how you will advertise. Also ask where will you get the wording for the ads,who will write the ad copy and the followup messages, what the conversion rates are for your system. If your sponsor can't provide good answers, then they may not be that successful themselves.

This is just a brief overview of what today's online business programs need to cut through the many offers out there and make your business stand out to others.

Earlier I mentioned I'd offer a "secret" to successful online work at home business programs that is rarely mentioned in the various sales pitches. The true secret just might be you.

Most people do not realize they are starting up a real business. There will be ups and downs, profitability may not come overnight, or you may expect riches in the first few days.

I am sure some people have had such success, but most starting out, very likely start with leads, no prior list of prospects, and a small advertising budget. You then need to make good decisions to leverage your sales to grow your business.

The best way to accomplish an online business start up is with the very best automated SYSTEM. Then you can spend most of your time on advertising and growing your prospect list- leaving the rest to the system to close sales which will deliver you paying customers. Then you can train your new customers to do what you know how to do!

For more information on automated systems, please take a look at our main business review website.

To your success!


by: stan tomaszewski
 

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